Understanding the User Friction
Commissioned to reimagine the mobile commerce flagship for an avant-garde Paris fashion house, moving away from commoditized bento grids toward an editorial magazine experience.
Architectural Breakthroughs
Engineered a responsive variable-aspect layout engine with kinetic runway scrubbers that preserve garment drape while executing sub-50ms instant cart reservation.
Dynamic Variable-Aspect Runway Engine
Engineered a custom layout engine that adapts image and video dimensions to the natural cut and silhouette of each garment, preserving fabric movement.
Kinetic Drape Physics & Micro-Scrubber
Built touch-responsive scrubbers allowing shoppers to manipulate garment tension and inspect stitching details in real time at 60fps.
1-Tap Biometric Drawer Checkout
Architected an optimistic instant-reservation checkout drawer that processes Apple Pay / Google Pay directly from the lookbook without full page reloads.
How It Was Engineered
// Atelier Runway State Machine & Kinetic Scrubber
interface GarmentPhysics {
tension: number;
drapeVelocity: number;
activeSilhouette: 'structured' | 'fluid' | 'sculptural';
}
export const calculateDrapeTransform = (
scrollY: number,
velocity: number
): React.CSSProperties => {
const clampVelocity = Math.min(Math.max(velocity * 0.15, -12), 12);
const skewDeg = clampVelocity * 0.4;
return {
transform: `translate3d(0, ${scrollY * -0.05}px, 0) skewY(${skewDeg}deg)`,
transition: 'transform 180ms cubic-bezier(0.16, 1, 0.3, 1)'
};
};